When he saw these cheap and portable, nike astro trainers and with comparable quality European brands of sports shoes, Knight immediately be instigated, he brought some samples back to his hometown, and show it to his sports coach Bill Bauer Man. Oregon coach Bill Bowerman was impressed by the sample and made his decision to invest $ 500 as a partnership. They sign an agreement with Onitsuka Company on the purchase of 1,000 pairs of shoes. They transported the shoes to the General Assembly the on-site sale. As a result, Knight sold $ 8,000 shoes in just within a year.
By 1969, BRS has sold more than $ 1 million pairs of shoes. However, due to the long-term over-reliance nike cr7 on Onitsuka Japanese companies, they also began to worry that the relationship may change. No sooner than that, the relationship was really broken, and the cooperation was threatened. Knight thinks the time to go alone has come, he nike downshifter 6 decided to accept greater challenges. After the termination of cooperation, Knight found one Exeter factory and cooperated with a trading company to provide them credit financing. The name "Nike" came from the ancient Greek mythology became the company's name.
The Nike Shox cushioning system which is released in Sydney in September 2000 can be considered as the best research result of Nike Company which possesses lots of innovations during its history of sixteen years. Then it is nike duck boots the cutting-edge design. This design is applied to the new Nike Shox R4+ and Nike Shox XT shoes, and these shoes were introduced into the market in late 2001. Again, these shoes with this design best satisfy people's needs for better performance. Also this design turns to be a breakthrough of great significance of Nike technology.
The essence of the humanistic thought of Mike mainly embodies in its advertising concepts and marketing strategies. That is communication, rather than the sale demands. The starting point makes room for Nike in the sales market and let it continues to expand and develop. Nike seizes their own characteristics by extensively received by young people, their marketing centered on this consumption age. According to the tendency of consumption, Nike introduces a great number of star nike dunk sky hi elements in the markets.
Nike and many players are moving ahead side by side in many games. What continuously push Nike's players to break through themselves and challenge the limit is the core of its brand culture composition. In Nike Enterprise's opinion, it does not care who win the game, but they pay attention to who will shine in the game tomorrow. Nike is taking time and patience to cultivate talents, not simply because Nike wants to combine business with sports, but wants to make quality and create the brand.Thirdly, the brand will charm if they keep on innovating.
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